01 · Overview
Welcome to your brand portal, Maren.
Everything we built together lives here in one place: your logo files, your colors and type, your brand overview, and your website. Come back any time you need a file, a reminder of a hex code, or a refresher on how it all fits together.
While you're here, you'll also find how to keep things running smoothly after launch: monthly maintenance, hourly design help, and periodic refresh sessions. This page is yours to bookmark.
02 · Logos
Your logo files
All of your logo files live in your Google Drive client folder. Here's which one to reach for and why.
Main logo
Use when: it's your hero moment — your website header, business cards, large signage, the front of anything. Your fullest, most detailed lockup.
Download filesSecondary logo
Use when: the main logo's shape doesn't fit — a square social post, a stacked layout, anywhere you need a different proportion but still want the full name.
Download filesSubmark
Use when: space is tight — favicons, social profile photos, app icons, a watermark in the corner of a photo. Never the full name, just the mark.
Download filesFile types: when & where
Each logo is exported a few different ways. Here's what each file type is actually for.
SVG
Your most important file type. Import these into Canva or any design app to resize without ever losing quality, and to swap colors easily. Reach for this one first.
Transparent PNG
Exported in each of your brand colors, logo only, no background. Use these anywhere digitally where your logo needs to sit on top of something else — a photo, a color block, a video.
JPEG
Your logo with a white background included. Use anywhere a transparent background isn't needed — email signatures, printed documents, anywhere simple.
EPS
For design programs like Illustrator or Photoshop. If you ever work with another designer or a print shop on merchandise or signage, this is the file they'll ask you for.
Setting up a Canva Brand Kit
A Brand Kit in Canva keeps every design you make on-brand automatically. In Canva, head to the "Brand" section of your dashboard, pull your hex codes from the Color & Type section below into your Brand Kit's color palette, then upload the SVG versions of your main logo, secondary logo, and submark. From there, every new design pulls your exact colors and logos in a couple of clicks.
Formats included: SVG, PNG, JPEG, and EPS. Refer back to this page any time you're not sure which file to grab.
03 · Color & Type
Your palette and typefaces
The colors and fonts that make everything feel like you, wherever it shows up. Keep this page open any time you're building something new.
Color palette
#6B7A5E
#EDE6D8
#C98A5E
#2A2724
#F7F3EC
#4A5240
Sage — Primary. Buttons, headlines, anywhere you want that grounded, natural feel to lead.
Stone — Background. Your main canvas color for pages and sections.
Clay — Accent. Small pops of color: icons, dividers, hover states.
Ink — Text. Body copy and anywhere you need strong contrast.
Linen — Secondary background. Cards and alternating sections, a touch softer than Stone.
Moss — Deep accent. Footers, dark sections, anywhere that needs more weight than Sage.
Type system
Heading — Fraunces
Rooted, Warm, Handmade
Use when: titling a page, a product name, anything that should feel considered and handmade.
Subheader — Karla Bold
OUR LATEST COLLECTION
Use when: labeling a section or category, or writing a small supporting line under a heading.
Paragraph — Inter
The quick brown fox jumps over the lazy dog, in every language your clients read in.
Use when: writing anything meant to be read: product descriptions, emails, blog posts.
Accent font — Beloved Script
made by hand
Use when: a single word or phrase needs a handwritten touch. Never a full paragraph.
Use Fraunces for headings only, Karla for subheaders and labels, Inter for every paragraph, and the accent script sparingly, one word or phrase at a time.
One rule for any script or handwritten font: keep its letter-spacing/tracking at 0. Script letters are drawn to connect — adding space between them breaks those connections and can make letters overlap oddly instead. Never add positive or negative tracking to a script font.
04 · Brand Overview
Sage & Stone Studio, at a glance
This is the thinking behind your brand — who it's for, what it believes, and how it talks. Come back here any time you're writing something new and want it to sound like you.
Target audience
Women 28-45 who care about where their home goods come from: slow-living enthusiasts, gift-givers, and people furnishing a first home who want pieces with a story, not mass-produced decor.
Brand personality
Grounded, warm, a little quiet. The maker next door who takes her time and doesn't need to shout to be noticed.
Brand values
Craftsmanship, sustainability, and patience. Every piece is made slow, on purpose, and built to be used for years, not seasons.
Brand mission
Sage & Stone makes everyday objects feel considered again: ceramics and home goods shaped by hand, meant to be lived with, not just displayed.
Brand vision
To grow into a small working studio with an apprentice program, teaching the next generation of makers while keeping every piece hand-thrown.
Brand tone
Warm and unhurried: direct, honest, never salesy. Speaks like a friend showing you around her studio, not a catalog.
The problem you solve
Clients want their home to feel like them, not a showroom, but don't know where to find pieces that feel handmade and lasting instead of trend-driven and disposable.
The transformation
Before, a space feels generic and store-bought. After, it feels rooted and distinctly theirs: a small ritual every time they use what they bought.
Positioning statement
Sage & Stone is the studio for people who want their home filled with pieces actually made by a person, not a factory, without sacrificing a polished, considered look.
Key differentiators
Every piece is hand-thrown in-house (never outsourced), a limited-run model so nothing feels mass-produced, and a return-and-repair promise most studios don't offer.
Brand promise
Every piece is made slow, on purpose, and meant to be lived with for years. If it ever breaks, we'll always help make it right.
Voice guidelines
Write like you're explaining a piece to a friend in the studio. No exclamation-point stacking, no “literally obsessed,” nothing that reads like a catalog instead of a conversation.
A tip: if you use ChatGPT, Claude, or another AI tool to help write captions, emails, or page copy, copy and paste this whole section in first and ask it to write in this voice. It does a surprisingly good job of staying on-brand once it has all of this in front of it.
05 · Mood Board
Your visual direction
The feeling your photos, patterns, and imagery should carry.
Soft, natural light. Texture over polish: linen, raw wood, stone. Hands at work, not posed smiles.
06 · Brand Shoot Guide
Planning your next brand photos
When it's time for new photos, this is where to start: a running board of shots that feel like your brand, plus a few tips so the day goes smoothly.
View the Pinterest board →Shot list tips
- Shoot in the morning when the light is softest through the front windows.
- Bring 2-3 outfit changes in your brand colors, nothing with busy patterns.
- Get a few candid, mid-task shots in addition to the posed ones. Those tend to get used most.
07 · Website
Your website
Your site runs on Showit, which splits backend editing and account settings into two different logins. Here's where each one lives.
01 · app.showit.com
Edit the backend of your site — pages, text, images, layout. You must use Google Chrome for this one.
Go to app.showit.com02 · account.showit.com
Manage your account and subscription, your Instagram integration, and the email address your contact form sends to.
Go to account.showit.comBlog access
If you have a blog, add posts at yoururl.com/wp-admin, logged in with your Showit credentials. Click New Post on the left, and make sure you add a Featured Image, Category, and Post Excerpt before publishing.
Go to wp-adminQuick Showit tips
- Double-click any text box to edit it.
- Double-click an image to swap it for a new one while keeping the formatting.
- Duplicate a page, canvas, or element with the three dots to the side of it.
- Changes auto-save as you go — don't forget to click Publish in the top right when you're ready for them to go live.
Video tutorials
Prefer to watch instead of read? These walk through everything above.
Watch: Showit 101 → Watch: Blogging on Showit + WordPress →08 · Ongoing Care
Monthly Maintenance
For the person who wants a hands-off website that still stays current. Sites that get updated regularly tend to rank better in search, and fresh portfolio work and testimonials show new visitors you're active and still doing great work.
Monthly Maintenance
$45/month
- Copy updates
- Image updates
- Testimonial updates
- Portfolio updates
- Press updates
- Link updates
Up to ~30 minutes of edits a month. Anything beyond that is billed at the hourly rate below. Three month minimum, cancel anytime after that.
Premium Monthly Maintenance
$100/month
- Everything in Monthly Maintenance
- Blog formatting + posting (up to 2 posts/month) — you provide the copy and images, I'll optimize and post them
Up to ~45 minutes of edits a month. Anything beyond that is billed at the hourly rate below. Three month minimum, cancel anytime after that.
09 · As-Needed Help
Hourly Design Requests
Have something outside of maintenance, a new landing page, extra graphics, a bigger update? I'm happy to help on an hourly basis.
$150/hour
Tell me what you have in mind below and it comes straight to my inbox, or email me directly at courtney@courtneylynette.com if you'd rather. Either way, I'll send back a proposal before any work starts, so you know exactly what it'll take.
10 · Stay Current
Refresh Sessions
Your website doesn't have to be outdated to deserve some attention. Refresh Sessions are reserved for past Courtney Lynette Creative Co. clients, a chance for us to reconnect, make thoughtful updates, and make sure your site is still growing alongside your business.
Booking windows open twice a year, Summer and Winter. Past clients get an email when the window is open, so keep an eye on your inbox.
Website check-in
- Broken links & buttons
- Contact forms
- Mobile responsiveness
- Navigation & user experience
- Readability & accessibility
- Overall consistency
Content updates
- New portfolio images
- Updated testimonials
- Service or pricing changes
- New brand photos
- About page updates
- FAQ & press updates
You'll also get a short check-in report after: what was updated, any issues fixed, and anything I noticed worth looking at next.
$249/session
Book a Refresh Session → More about Refresh Sessions11 · Reviews
How was your experience?
If you loved working together, I'd love to hear about it, and it helps the next small business owner find their way here too.
Leave a Google review →Prefer Instagram? Tag or DM @courtneylynette, I love hearing from you there too.
12 · Referral Program
Know someone who needs a website?
If you loved working together, the best thank-you is sending someone my way. Have a colleague or friend who needs a brand or website refresh? I'd love to connect with them to see if we're the right fit!
How it works
Have them mention your name when they reach out. Once they book a website service, you get $100. Take it for yourself via Venmo, or pass it along to your referral to put toward their own project — your call.
13 · Request an Asset
Need something else?
Missing a file, need a different format, or can't remember where something is? Tell me what you're looking for and I'll send it your way.
Email your request →